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Chevrolet/Chevy Duramax

Duramax Engines are commonly referred to as Chevrolet/Chevy Duramax Engines. The creation of the Duramax diesel engine has an interesting history that drastically changed the automotive diesel engine market over the past 20 years.

In an attempt to gain higher market share General Motors planned to introduce a newly designed Heavy Duty Pick-Up Truck by 2001. Although the company was well on its way to creating this new truck platform, it was lagging in a new diesel engine to incorporate into the truck. Essentially, the Detroit Diesel engine the company now offered was a bust. Diesel truck buyers just didn't care for the engine. And, at 3%, GM's market share in HD Diesel Trucks magnified this viewpoint.

Coincidentally, one of GM's partners, Isuzu, was developing a new diesel engine at the same time. The two companies created a joint-venture, DMAX Ltd, and built a new engine plant in Ohio. Ownership in the new venture was 60% Isuzu to 40% GM. But building the new plant near the old Detroit Diesel facility, and allowing many of the DD employees to gravitate to the new operation, gave the public the impression that the new plant, and therefore the Duramax Diesel 6600 engine, was General Motors' property. Placement of the new engine in the 2001 Chevrolet HD Pick-Up Truck cemented that concept in the minds of many.

Is the Duramax Diesel 6600 really a Chevy? Technically, no. But General Motors, via its Chevrolet and GMC trucks, has afforded the Duramax engine its home in the U.S.A., and in the hearts of American Diesel Truck enthusiasts! GM's market share rose to 30% in the genre with the introduction of the new truck with the Duramax Diesel 6600 in the 2001 model year.